SEO is about more than keywords, header tags, and backlinks. It’s part of a marketing toolkit for creating an online experience that captivates and helps to transform your website visitors into customers.
SEO Marketing Strategy
Every strategy we design is data-driven. Primarily, we analyse your website, keyword performance, competitor strategies, and the consumer behaviour of your ideal customers. As a result, this research enables us to design a unique marketing plan for your company and create targeted content that resonates with your potential customers. Furthermore, as your business appears in numerous search results for hyper-specific search terms, your brand becomes familiar to those searching for a specific product or service. Consequently, this elevation in visibility signals that your business is an authority on a particular service or sells the best products. These are the seeds of trust that money spent on Google Ads cannot buy.
Insight Generation
Optimising your website to appear in results for these super-specific search terms boosts the amount of clickfall (footfall but with clicks) to your website. This increase in traffic is analysed in detail, providing us with rich insights into the most popular content types, campaign successes, customer behaviour, and any areas for improvement. We integrate these insights when creating new content, refining the user experience or something as simple as highlighting your company’s most popular product or service.
User Centric Design
The data-driven approach means your website is designed to attract more engaged organic search visitors. Moreover, your website should be easy for users to navigate so they find what they’re looking for in a matter of clicks. User-centric design means we create the most effective content for your business with fewer frustrated visitors and many more happy customers.